you discount the last 300,The skin than the white men may, I’ll offer 500, forcing Gucci everyone into a price war of no return. With the brand positioning later, we look for its market positioning, the positioning of garment to find the brand consumers. Now consumers are very rational, the ability to identify not what grade of products. Customers will be able to see this one coming from what kind of clothing brand, which was designed from the hands of designers, in order to use ",In the Jiaojiang Jinjiang general;cottage" designed to fool consumers in impossible. Therefore, there is a corresponding design team, while supporting the final product should also consider what kind of fabric to use, choose what manufacturers. To determine the target consumers, brands directly to the store to open in this type of consumer will go to the mall, their products directly to the appropriate consumers.
Yang Marketing: If a large number of brands in promoting the use of foreign MODEL, pictures and other promotional materials to be placed around the various POSE of foreign models or, worse, are often organized some large-scale global fashion promotional activities Cantabile Lia’s "Dubai inspiration" journey around the globe, it will be to fashion design inspiration tentacles extend to a number of Arab countries, the company’s publicity says, so that you can design better and more fashionable products. Of course, the phenomenon of Chinese clothing brands foreignized there are many, these three categories are now more popular. Some people psychologically unhappy, and some people would certainly say that this is only a means Gucci of marketing only, should also have wrong? Yes! The technical aspect of things, their use of skills as one of pure peace, there is no right or wrong, but from the clothing industry strategy and brand development strategic point of view, perhaps it had some problems, and everyone is obsessed with imitating things from foreign countries will certainly be overlooked or ignored the wisdom of Chinese culture and elements of the innovative use of, and if so, China’s apparel brands to international brands to be a sparkling Fashion Week and the the international market, there is no hope. That a small point, a brand of international brands, if only "improvement" of the copying nature of creation, the competitiveness of their products certainly be very weak, because there is no one core selling points and competitive advantages of brand, in today’s increasingly complex market,so the weight should be placed on one point, its chance of success even slimmer. To borrow a phrase goes — "who more than anyone else stupid," you will be copying someone else will, which is why we should always teach you the apparel market with their families often encounter a confusing is visiting the five shopping centers with a little stroll difference, we all grow a sample, how to do —
